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This blog is about your brand.We talk about the emerging trends in the marketing communications industry.
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Tel: +234(0)8100709210, 08023711945

 

Why aren’t more business leaders online? Richard Branson gets reply

business Posted on Tue, December 25, 2012 15:10:15

Anyone who thinks new technology isn’t going to keep changing the world
has got their head in the sand. We are seeing progress every day online,
and businesses are doing their level best to keep up and get ahead.

However,
when you get to the very top of companies, there is a surprising
lethargy about using the online tools already available: social media.
Embracing social media isn’t just a bit of fun, it is a vital way to
communicate, keep your ear to the ground and improve your business.

So why are only 16% of CEOs currently participating in social media? IBM’s 2012 Global CEO Study found that most CEOs are clearly not taking social media seriously. Only one of more than 1,700 respondents had their own blog! Some are on LinkedIn, fewer on Twitter and even less on Facebook, Google+ and elsewhere on the web.

The
study indicated that within five years social media will be the number
two way to engage with customers (after face-to-face personal
interaction). That’s a step in the right direction, but why wait five
years? The internet will have changed all over again by then, and
business is in danger of being left behind.

It isn’t just CEOs
that can make the most of social media. Where possible, everyone within a
company should be engaged in what is happening elsewhere within their
business, and in the wider world. Social media is a great way to do
this. Also, it can furnish a spirit of community, not least amongst
global, widespread companies.

Nevertheless, like all other areas
of business, CEOs have the opportunity to set the bar. By ignoring
social networks, they are potentially missing a trick.

There are
lots of business leaders utilising social media, and yours truly is only
too happy to be counted among them. But the beauty of the web is that
there is plenty of room for everyone. Does anybody else want to join the
party? There’s only one rule for entry – no ties allowed!

David Goldsmith – author of Paid to THINK. said “All these comments
are tough to swallow for many reasons including a lack of understanding of
who’s playing the CEO role, how
CEOs operate, the legal constraints of organizations, historical experiences,
etc. This has nothing to do with a fear of. lack of comprehension of, adversity
to, social media. CEOs, at least those that I’ve worked with in Fortune 100 and
500 did not get there because there were fearful, lack motivation, did not
utilize technology, were “old school and stupid,” or for the
countless name callings listed above/below. They achieved their status for a
variety of reasons one of which was they were great thinkers who then executed
well. The challenge for CEOs is that they, like many, are trying to get their
minds around utilizing the technology personally….I’m betting most of their
organizations utilize social media so we can’t place a CEO’s
usage in the same category when they might be promoting social throughout their
organization. They might also have intranets or other tools by which they post
to employees and potentially vendors. They might connect with customers through
a variety of means. Consider, how many leaders have been brought down by the
media or others because what they have said was taken out of context. Social
Media is an anti corporation media’s dream. So let’s get back to reality.
Social Media will most likely never be the big CEO
tool, just like brick and mortar versus was the challenge of yesterday.
Everyone wanted an entity to be one or the other. Same with social. When social
stops being social media and is just another tool in the war chest I believe
you’ll see many CEOs expand their utilization of the tools available. They
won’t call is social media or cloud or web 2.0 they will just connect with
their customers, vendors, members, employees, sponsors, with the tools
available just like the fax, the cell phone, email, text and all the other
tools have become an everyday part of our lives. So too will pieces of the
technology be utilized”



Laws of business

business Posted on Sat, December 22, 2012 16:52:17

1.LAW OF PURPOSE

If you don’t know and define where you are going, then everywhere you get to would look like it. In business – CHART YOUR COURSE

2.THE LAW OF VISION

We are limited, not by our abilities, but by – OUR VISION

3. THE LAW OF KNOWLEDGE

To grow more, to do more – LEARN MORE.

4. THE LAW OF BRANDING

The only thing more important than what you are selling is what the buyer believes he is buying – BE BRANDED

5. THE LAW OF CHARACTER

Do not overvalue what you are not and undervalue what you are as well as what you do. We are what we repeatedly do – CHARACTER

6. THE LAW OF VALUE AND RESULTS

Don’t be a busy bee. In organisations and business, people don’t pay for efforts, they pay for results – addVALUE

7. THE LAW OF PEOPLE

Know the right people. How you NETwork determines your NETworth. Build connections and goodwill. PEOPLE – are the greatest assets in business, invest in them.

8.THE LAW OF CREATIVITY

When we all think alike, then no one is thinking -BE CREATIVELY DIFFERENT. Think out of the box, as a matter of fact, think like there’s no box.

9.THE LAW OF SACRIFICE

Its a fundamental law of life, from Abraham to Jesus to illuminati to your business, there’s only way to succeed, sacrifice! To go up, choose something hard to give up – you may need to DENY TODAY’S DESIRES, TO ACHIEVE TOMORROW’S DREAM.

10.THE LAW OF RISKS

Ships are safe at bay, but that’s not why there were made. Eagles learn to fly by jumping off the sky. Enterpreneurship is risk taking. Only those who will risk going too far,can possibly find out how far it is possible to go!

11.THE LAW OF INNOVATIONS AND TECHNOLOGY

There’s no award for doing things manually, automate. If your process and gadget doesn’t make things better, safer, simpler, work faster and life easier, then it’s not it – REPLACE IT

12.THE LAW OF PROCESS AND CONTINIOUS IMPROVEMENT

True business grows daily, not in a day – KAIZEN. Always look for 3 things, what to START, what to STOP and what to keep DOING.

13.THE LAW OF MANAGEMENT

In whatever you do, create a professionally structured mode of operation and control. – have a FUNCTIONAL STRUCTURE for what you do.

14.THE LAW OF LEADERSHIP

Follow the steps of great leaders before us. Irrespective of position, INFLUENCE AND IMPACT

15.THE LAW OF MARKETTING

In marketing, positioning is everything – create the right PERCEPTION

16. THE LAW OF PERSEVERANCE

Perseverance is trying 19 times and succeeding the 20th”. Perseverance is the hard work you do after you get tired of doing the hard work you already did. Its 1% inspiration and 99% perspiration.. – STEADY DETERMINATION

17. THE LAW OF EXCELLENCE AND GROWTH

An attitude, the result of always striving to do better – ASPIRE TO BE OUTSTANDING

18. THE LAW OF DEMOGRAPHY

For what you do, strategically find and map out the people that need you and you’ve found the business

19.THE LAW OF PROFITABILITY

Business is what you set up to add value, profitably. If it’s not for free, then…MAKE WORTHY THE FEE.

20.THE LAW OF GENEROUSITY

What we have done for ourselves alone dies with us; what we have done for others and the world remains – SHARE

21.THE LAW OF LEGACY

The true test of an enterprise is succession. The greatest use of life is to spend it for something that will outlast it. LIVE TO BE REMEMBERED FOR GOOD

These are the principles and laws that guide every great person, businesses and our firm at Hexavia!

Culled from the book “Hexavian Laws of Business”, ©Uwaoma EIzu. Over 6000 downloads in 1months. Its free at www.hexavia.net, Courtesy of I and our team atHexavia!



We love our clients

business Posted on Tue, December 11, 2012 09:23:05

We love our clients! This indeed is a true statement for without clients, there can be no success or even a business in the first place. However, once in a while a client comes along that is not so easy to work with. For example, there are those who never seem to know what they want. Or how about the guy that stalls forever but then when he does get involved, he wants the project done yesterday? Call them “difficult,” “frustrating,” even “nightmares.” The bottom line is that these types of people present interesting challenges when trying to work with them.

The good news is that Ciplex has put together the following guide which identifies various characteristics of clients that are not so easy to work with and then provides some tips on dealing with these personalities without losing your credibility or your client. Check it out and see if you do not currently have one or more clients that fit into any of these personalities.



Discover the Hottest Opportunity on the Internet

business Posted on Tue, November 20, 2012 11:39:17

By Peter Guber

“Discovery” may be the biggest treasure trove of unique opportunity for businesses today because it can bring consumers who aren’t even on your radar, right into your backyard, becoming viral advocates for your offering.

First, what “discovery” is not…

“Discovery” is not search. Search happens when consumers know or have an idea of what they want and what they’re looking for. The process of “discovery” precedes this, occurring spontaneously when consumers don’t know what they want or that they might be interested in something. And, the enterprise currently garnering the most attention, funding and traffic right now facilitating discovery is Pinterest. Ron Conway, Special Adviser to SV Angel, who has invested in companies including Google, Facebook, Zappos and, yes, Pinterest, shared with our UCLA MBA class on Digital Technology that he believes Pinterest to be the most exciting company on the Internet. He proclaims its user growth rate is comparable to what Facebook’s was five years ago.

Pinterest is a virtual pinboard allowing individuals (primarily women) to organize, share and give advice about the things they love. People collect photos and link to products they adore or they can browse pinboards created by other users. They connect through shared interests which can range from fitness to planning a wedding to almost anything under the sun. “Discovery” happens organically, through browsing and then becoming more and more immersed, committed to, and passionate about the topics of other people’s pins.

How can your business use the principles of “discovery” to take advantage of this phenomenon?

Get out of the informational business and into the inspirational business because that’s where the resonance of Pinterest lies. Information alone doesn’t catalyze passionate evangelists. Aspiration, because it is emotional, does.

Action Item: Stop selling features and start selling benefits. The way to consumers’ wallets is through their hearts!

Eavesdrop. It’s not rude. In fact, it’s an organizational imperative to drive competitive advantage. There are conversations going on all the time on sites like Pinterest and others in which consumers are sharing their interests, wants and needs. You don’t need a crystal ball to spot future trends, just active listening.

Action Item: Schedule time in your day to listen to what people are saying online. Visit sites you may not typically visit. It’s not a waste of time or frivolous to listen in on social media sites, in fact, it may be the most valuable time you ever spend!

Be a visual story teller. Part of the appeal of sites like Pinterest is that they’re visual experiences – primarily photos. As they say, “a picture is worth 1000 words.” Pinned photos tell stories of inspiration and aspiration hitting like minded people viscerally and driving them to action.

Action Item: As it’s estimated that 65% of the population are visual learners, be sure your marketing efforts include visuals that describe your offering using pictures, graphics and/or videos.

Be generous! Advice on Pinterest is given freely and liberally on all topics which propels interactivity, community and engagement.

Action Item: Find ways to be generous to both your prospects and customers. It will pay dividends. Generosity comes in many forms. A few examples include offering free tip sheets or hotlines or demos, samples, coupons, money back trials, hospitality events (like dinners or brunches), inviting thought leaders to speak on a topic at no charge to audiences, and your imagination should provide endless opportunities.



PR’s Time To Lead

business Posted on Mon, November 19, 2012 23:47:00

BY RICHARD EDELMAN

I have just delivered the keynote for the PR World Forum in Melbourne, Australia, via the magic of videoconferencing. Given the uncertain nature of my father’s health, I opted to spend the weekend in Chicago instead of travelling “Down Under.” Here are the highlights of my speech:

It is PR’s time to lead because the world has changed. Communications can no longer be top-down and controlled; in fact, credibility is conferred horizontally by conversation and the wisdom of the crowd. Simplicity, in the form of well-scripted words or polished video images, is being replaced by the complexity of an array of real-life experiences in the community. We have moved from managing relations with a small group of elites plus a broadcast world of audiences to an inverted pyramid of influence with impassioned consumers, empowered employees and social activists – a stakeholder universe. Hence the days of advertising dominance are numbered.

But to lead, the PR field has to evolve beyond perception management to the changing of reality. We must aim to meet the bar set by PR legend Arthur Page, who said, “Public perception of an organization is determined 90 percent by what it does and 10 percent by what it says.” Too often, PR people have only been able to affect that 10 percent; now we must aim to impact the other 90 percent.

We can achieve this evolution via Public Engagement, which has five operational principles:

1. Bottom-Up—Actively listen to regular people and recognize that everybody, from employee to consumer, is an activist now, even if only to their own network of friends and followers.

2. Be Social—Participate in the always-on conversation. Every company or institution should be a media company, generating content that can be shared across the entire media cloverleaf of Mainstream, Hybrid, Social and Owned.

3. Be Radically Transparent—Companies must establish goals, then report regularly on achievements or areas for improvement.

4. Values-led—Institutions should lead on the basis of principles, not by minimum compliance with the law. We should exceed public expectations and take on the major issues of the day.

5. Rooted in Action—Our job is to advise on policy as well as communications, to deliver measurable impact.

The outcomes of Public Engagement are quantifiable in Increase Trust; Deeper Communities; Behavior Change; Commercial Success.

This new paradigm marks an elevation of our profession above advertising in the communications hierarchy. The Chief Communications Officer will become the steward of Public Engagement. We will get beyond the micro-targeted messages, superficial slogans and clever campaigns to finding solutions that allow companies to achieve long term business objectives in product development, employee engagement and customer service. The advertising folks are not going to roll over and play dead—note the appointment last week of Harris Diamond, a superb PR man, as CEO of McCann Erickson, where he will bring his knowledge of how to combine brand marketing and corporate reputation to CMO and CEO alike. But in the end we will win – not by shaping perception but by helping to change reality.

As Pablo Picasso wrote about his artistic endeavors, “What one does is what counts and not what one had the intention of doing.” Now is our time to lead.



Three pieces of career advice that can change your life

business Posted on Mon, November 19, 2012 21:27:46

I can identify at least three clear influences that forever altered my career path. In retrospect, it’s interesting to see how different the context was for each: parental advice, a passage in a book, and a persistent boss. Despite the contrasts, all three share one thing in common — reinforcing the importance of knowing what it is you ultimately want to accomplish, and being open to allowing outside forces to help clarify, reinforce and facilitate the path to making it happen.

Here are the three pieces of advice that helped shape my career:

1. You can do anything you set your mind to

As a child, I can’t recall a day that went by without my dad telling me I could do anything I set my mind to. He said it so often, I stopped hearing it. Along with lines like “eat your vegetables,” I just assumed it was one of those bromides that parents repeated endlessly to their kids. It wasn’t until decades later that I fully appreciated the importance of those words and the impact they had on me.

Today, the question I’m asked most often by students and interns is how best to achieve their career goals. As simple as it sounds, the short version of my response is that you have to know what it is you ultimately want to accomplish (optimizing for both passion and skill, and not one at the exclusion of the other). As soon as you do, you’ll begin manifesting it in both explicit and implicit ways.

Without question, this first principle has been the most consistent driver of my own career path over the last 20 years. (For a more comprehensive summary of this advice, you can check out the final Q&A exchange included in this “Corner Office” interview.)

2. Everything that can be converted from an atom to a bit, will be

In August, 1994, I signed up for an Aol account. I’ll never forget my first “a-ha!” moment online which occurred soon thereafter. It came through witnessing the power of collective intelligence on a Motley Fool message board. There, a community of engineers, logistics experts, and individual investors from all over the country had joined together to reverse engineer the cost basis to manufacture what would eventually emerge as a hit computer peripheral product. I remember thinking to myself, “This is going to change everything.”

About a month later, I was reading “Being Digital” by Nicolas Negroponte after seeing a rave review in Wired Magazine (for historical context, it was the print version). In the opening chapter of his book, Negroponte posited that by virtue of the ensuing digital revolution, everything that could be converted from an atom to a bit would be. Having just started as an analyst in the Corporate Development group at Warner Bros, it didn’t take much to realize this coming transition would have material implications on the studio and the entertainment industry in general.

In light of those experiences, when the opportunity arose to write the first online business plan for Warner Bros, I quickly volunteered; this despite the fact that at the time, most if not all of the investment focus was on CD-ROM. The first draft of that online plan was completed in December, 1994. It would ultimately be approved several months later and thus began my nearly two-decades-long career in digital media.

3. Do you want to push paper around or do you want to build products that change people’s lives?

I started at Yahoo in May, 2001, as co-head of the Corporate Development team. By virtue of the breadth of the role and the company’s operations, and Yahoo’s influential position within the digital ecosystem, the job provided me a front row seat to a period of extraordinary transformation within the consumer web industry.

Roughly a year after I started, Dan Rosensweig joined as Yahoo’s new COO. In addition to being an experienced web operator, Dan is one of the most effective sales people I know. I learned this firsthand after he tried recruiting me to an operating role on his team literally every time I saw him over the first year of his tenure. Though I’d politely decline each time — telling him I was happy having the opportunity to work directly with the CEO, founder, and other executives in a strategic capacity — he never stopped persisting.

Then, almost a year to the day he started, Dan said, “Jeff, you’ve always told me that your lifelong ambition is ultimately to reform the education system in the U.S. Let me ask you something: Do you think you are going to be better prepared to make that a reality by pushing paper around, working on strategy, and doing deals; or by moving in to operations and building teams, inspiring people, and developing great products that change people’s lives?”



PROFILE

business Posted on Sun, November 18, 2012 02:17:30

OUR SERVICES

We provide online:


Branded content


Mobile marketing


Interactive


Design innovations


User generated content


Word of mouth


Viral


Blogs


Environment issues

We provide media
relations management


Strategy and message development (content)


Media relations training


Media material development

We provide media
tracking and analysis


Daily alerts


Off air dubs of electronic media mentions


Weekly reports


Monthly compilation, analysis and evaluation


Annual performance review


We monitor traditional and online media


We track and evaluate performance to ensure it
is tying back to business success

We provide social
media engagement


Effectively, we use the web as a platform for
regular information dissemination through the means of social networking sites
such as facebook, google plus, twitter, etc


Specific industry blogs are explored for maximum
visibility to all our clients

We provide Public
Relations (Brand and perception management)


communications strategy, consumer relations,
corporate communications, media relations, social media, government relations,
events management, internal communications, corporate social responsibility
(CSR), communicating change, investor relations, crisis management, media
planning and buying, among others

We provide
Activations


In store, In mall, road shows activations


Event management

We provide training


At AxcessIMc Services, we believe in the
development of individuals and businesses. We can never know too much; and in
order to remain current in our ever evolving society, we always need to refresh
and add new skills both as a company and as individuals.


Courses on sales, marketing, advertising, public
relations, public speaking, IT, etc are offered.


PRICING POWER OF
AXCESSIMC SERVICES

1. Profitable pricing
will occur because of the 10% – 15% billing from jobs done;

2. from retainership
basis for an agreed amount;

3. from commission on
jobs based on agreement.

VISION

To be the foremost brands and communications management
agency in the world that is rendering world-class services.

MISSION

Rendering professional services to our stakeholders in order
to satisfy them always

CORE VALUES


Honesty


Integrity


Satisfaction


Partnership


Visionary

KEYS TO SUCCESS


Professionalism


Thinking outside the box


Attention to details


Result oriented

OUR UNIQUE ADVANTAGES

• Young
but focused

• Personal
touch to account management

• Budget
friendly

• Deep
understanding of the business

• Very
passionate

• Very
responsive turn around time ( we work with the Clients’ time)



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